We're one little company, throwing our pebble in a large pond, hoping to make a ripple of positive change for independent restaurant owners and food businesses. 


We believe every small business owner should be able to build a great business.  And our mission is to help enable better business in an industry that has not always gotten the attention it should -- the restaurant and hospitality industry.  We want to enable local owners to purchase more of their products and services locally, at pre-negotiated volume rates that save them time and money.

Quite simply, we started DineXpert to level the playing field for independent restaurants, bars, catering companies and other local foodservice operators and allow them to better compete with larger, national chain restaurants.  



Wendy spent most of her career working in sales, marketing and business management.  In 2012, she stepped off the corporate path and moved back to Salt Lake City, Utah to join her brother Scott in the restaurant world as an investor and co-owner of the Pago Restaurant Group.  

After seeing the challenges of managing such a wide variety of functions and the tight margins of independent restaurants, Wendy became convinced there had to be a way to bring better pricing and streamlined business tools to independents.

Wendy shared her vision with her former colleague, Katharine, previously a corporate business leader who also shares a love of food and wine and local restaurants deserve, and they decided to tackle this challenge together.

We hope to enable restaurant owners to focus on what they love doing – delighting their customers and making great food.

Co-founders of DineXpert Wendy (left), Katharine (right)

Co-founders of DineXpert Wendy (left), Katharine (right)