We're one little company, throwing our pebble in a large pond, hoping to make a ripple of positive change for independent restaurant owners. 


We believe every small business owner should be able to build a great business.  And our mission is to help enable better business in an industry that has not always gotten the attention it should -- the restaurant and hospitality industry.  We want to bring new tools, connections, and expertise to restaurant and hospitality executives, so they can improve their jobs and their businesses.  

Quite simply, we started DineXpert to level the playing field for independent restaurants and allow them to better compete with larger, national chain restaurants.   We hope to bring our business expertise to the restaurant and hospitality industry, and also want to continue to learn from the many great hospitality entrepreneurs across the country.   



Wendy started her career at an advertising agency, went to business school at New York University's Stern School of Business for her MBA, and then spent the majority of her career at The Washington Post media company where she was Vice President of Advertising overseeing the $500M revenue department (and negotiating her fair share of pricing contracts).  In 2012, she stepped off the corporate path and moved back to Salt Lake City, Utah to join her brother Scott in the restaurant world as an investor and co-owner of the Pago Restaurant Group (Pago, Finca, Hub & Spoke Diner, East Liberty Tap House and Trestle Tavern).  After seeing the challenges of managing such a wide variety of functions and the tight margins of independent restaurants, Wendy became convinced there had to be a way to bring better pricing and streamlined business tools to this industry.

Wendy shared her vision with her colleague and former CEO of The Washington Post, Katharine, and they decided to tackle this challenge together.  Katharine got her JD from Stanford Law School and spent several years as an attorney before working her way up the business side of The Washington Post to the Publisher and CEO of the company.  

Together, they decided to harness their expertise to empower independent restaurant owners to get better pricing across the board and earn better margins, enabling restaurant owners to focus on what they love doing – delighting their customers and making great food.

Co-founders of dineXpert Wendy (left), Katharine (right)

Co-founders of dineXpert Wendy (left), Katharine (right)